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Care home website with operational clarity

Combe Hay Residential Care Home

Care home website with operational clarity

A CMS-driven website built around clear service information, recruitment support, internal content management, and the care home’s long-running story.

Sector
Operational platforms
Type
Website
Context

A public website serving families, applicants, and the internal team.

Combe Hay Residential Care Home needed a website that could explain its care provision clearly while remaining calm, accessible, and practical to maintain.

The site had to support several audiences at once: families reviewing care options, relatives looking for useful information, applicants considering roles, and the internal team responsible for updates.

There was also an important heritage layer. The organisation’s story, including founder George Edward Smart and a 70-year legacy of care, needed proper space without getting in the way of everyday information needs.

Combe Hay website screenshot
The challenge

The site needed to feel human while still doing useful operational work.

Presenting care services, facilities, and fee information clearly for families making careful decisions.

Supporting recruitment with a careers area that allows prospective staff to browse and apply online.

Give the Combe Hay team control over routine content updates through a CMS.

Making the website work properly on mobile for visitors arriving from search, referrals, or direct recommendations.

Including the organisation’s long-running story without turning the site into a static archive.

Keeping the experience calm, accessible, and trustworthy rather than corporate or sales-led.

What we built

A CMS-led website structured around care information, recruitment, and day-to-day updates.

Information architecture

The site structure separates care information, fees, careers, news, events, and organisational story into clear user routes.

CMS website

A content-managed website gives the Combe Hay team direct control over routine updates and key public information.

Service content model

Care provision, facilities, and fee information are organised so families can understand the offer without piecing it together from disconnected pages.

Careers journey

A dedicated recruitment area lets applicants review opportunities and apply online from the same public site.

Mobile presentation

The interface was built to work cleanly across devices so visitors can read, enquire, or apply from whichever device they are using.

Heritage storytelling

The Our Story content gives space to Combe Hay’s origins and charitable purpose while keeping practical routes prominent.

Editorial control

Content is structured so the internal team can update site information without developer involvement for routine changes.

Stable website base

The platform gives the organisation a maintainable base for ongoing communication, recruitment, and service updates.

User flow

Straightforward routes from first visit to enquiry, application, or internal update.

  1. Visitor lands on site
  2. Chooses care, fees, story, or careers
  3. Reviews structured content
  4. Makes enquiry or applies
  5. Team publishes updates
  6. CMS keeps content current
Outcome

A clearer website for public audiences and the team responsible for keeping it current.

Clearer information for families

Service, facility, and fee information is easier to find and understand.

Better recruitment support

Applicants have a clearer route into current roles and online applications.

Less dependency for updates

The team can update day-to-day content through the CMS without needing technical support for every change.

Stronger organisational story

The heritage content gives context to Combe Hay’s long-running role without overwhelming the practical site journey.

A future-proof platform

The site can continue to support service communication, recruitment, and general updates as needs change.

Supporting media

Supporting views from the care home and the rebuilt website.

Combe Hay Residential Care Home exterior
Combe Hay website page view

Need a website that supports people, recruitment, and everyday updates?

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