Free cookie consent management tool by TermsFeed
Venue website with ticketing integration for a major events space

Scarborough Spa

Venue website with ticketing integration for a major events space

A CMS-driven website integrated with Ticketmaster, supporting events, ticketing, and audience interaction for a high-traffic venue.

Sector
Hospitality & visitor services
Type
Website
Context

A venue with a year-round programme needed a website that could keep pace with its events calendar.

Scarborough Spa hosts a diverse range of performances, touring shows, weddings, award ceremonies, and corporate events throughout the year, each requiring clear, accurate, and up-to-date information for visitors planning a visit or booking tickets.

The website is a primary touchpoint for audiences and event-goers, so it needed to present that programme clearly across different event types while connecting directly with Ticketmaster for the booking journey.

The internal team also needed a flexible, manageable CMS so content could be updated quickly without technical dependency, particularly important during busy event periods.

Scarborough Spa website homepage
The challenge

A complex, varied programme that needed to be presented clearly, with a seamless path to booking.

Presenting a diverse range of event types: performances, touring shows, weddings, and corporate functions, in a way that is easy to navigate.

Integrating Ticketmaster so the booking journey from the website to ticket purchase is smooth and reliable.

Supporting high-traffic periods around major events without degraded performance.

Providing an internal CMS that allows non-technical staff to manage content, events, and listings independently.

Ensuring the public-facing booking journey remains reliable and clearly structured.

Balancing usability for a broad public audience with the performance demands of a high-traffic venue site.

What we built

A CMS-driven events website with Ticketmaster integration and structured content for a major coastal venue.

CMS-driven website

A flexible content management system gives the internal team full control over events, listings, and page content without development involvement for routine updates.

Ticketmaster integration

The website integrates directly with Ticketmaster so visitors can proceed from event discovery to ticket purchase without leaving the Scarborough Spa brand experience.

Structured event listings

Events are presented through a clear, structured format with detail pages covering performance information, dates, and ticketing.

Multi-type content navigation

The site accommodates performances, touring shows, weddings, and corporate hire within a single navigable structure.

Responsive and performant build

The site is built to work reliably across devices and to sustain traffic during peak booking periods.

Heritage-appropriate design

The design reflects the character and history of the venue while meeting the expectations of a modern events audience.

User flow

A clear path from event discovery to confirmed booking.

  1. User discovers event
  2. Views details
  3. Selects performance
  4. Proceeds to Ticketmaster
  5. Completes booking
Outcome

A reliable, well-structured venue website supporting both audiences and internal teams.

Clearer programme presentation

Events across different types are presented clearly and navigably for a broad public audience.

Smooth ticketing integration

The Ticketmaster integration provides a reliable path from event listing to completed booking.

Improved booking journey

Visitors can find, explore, and book events with fewer steps and greater confidence.

Internal content control

The internal team manages the programme, listings, and site content independently through the CMS.

Stable platform under demand

The site performs consistently during high-traffic periods around major events.

Supporting media

Additional views from the Scarborough Spa website.

Scarborough Spa weddings and events page

Collaboration

Marketing and design support delivered in partnership with Keep Digital.

Need a website that supports real-world demand?

Talk to us about your systems →

Tell us about your business and the systems you depend on

We will give you a straight answer on how we can help. No pitch. No template proposal.