Presenting multiple care homes clearly within one website.
St Cecilia's Care Group
A CMS-driven website supporting care home information, recruitment, and clear content management across multiple locations.
St Cecilia's Care Group operates multiple care homes across North Yorkshire.
The website needed to present each home clearly, support families looking for care information, and provide a more usable route for recruitment.
Each care home required its own section, functioning almost like a standalone homepage, while still sitting within one consistent group website.
Presenting multiple care homes clearly within one website.
Helping families find relevant information quickly.
Supporting recruitment through a dedicated careers section.
Making content easy for internal teams to manage.
Creating a warm, trustworthy online presence.
Balancing group-level consistency with individual care home identity.
A CMS-driven website was built for the care group so the wider brand and each individual home could sit within one connected experience.
Each care home has its own section with room for services, location detail, and home-specific information without breaking the group structure.
Services, locations, and supporting information are laid out in a format that is easier for families to scan and understand.
A dedicated careers section gives applicants a clear route into current vacancies and the wider recruitment journey.
Navigation supports two primary audiences: families looking for the right home and applicants looking for the right role.
Internal teams can manage updates through the CMS without relying on developer intervention for routine changes.
The website supports ongoing recruitment and communication rather than acting as a static brochure.
Each care home is presented more clearly without losing the sense of one joined-up care group.
Families can reach the most relevant information faster when comparing homes, services, and contact routes.
Applicants have a clearer route into vacancies and careers information across the group.
Internal teams can update content through the CMS in a way that is more practical for day-to-day operations.
The site now supports both community communication and operational needs instead of acting as a simple marketing layer.
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