The existing site had a lot of information, but not enough structure to help people find the right service quickly.
IWE Services
A website redesign and service-led content structure created to better reflect the scale, quality, and direction of an established electrical and renewable energy business.
IWE Services approached Askew Brook to redesign their website and create a platform that better reflected the scale, quality, and direction of the business.
The company had grown into a substantial local business, with a broad electrical and renewable energy offer, but the previous site no longer communicated that maturity clearly enough.
The existing site contained a lot of useful information, but the structure had become busy over time. Key services were harder to find, technical content often led the experience, and the customer journey needed to be simpler.
The new website needed to feel calmer, clearer, and more credible while supporting future growth through SEO, paid advertising, case studies, and finance-led sales journeys.
The existing site had a lot of information, but not enough structure to help people find the right service quickly.
Visitors were being asked to work too hard to understand what IWE offered and which route was relevant to them.
Technical information was leading the experience before the customer had enough context about outcomes, suitability, or next steps.
Renewable energy services needed clearer positioning alongside the wider electrical services offer.
Trust signals, case studies, local proof, and evidence of scale needed more prominence.
The site needed to support future SEO and paid campaign activity without forcing every visitor through the same journey.
Finance options needed to be considered as part of the customer journey for renewable energy enquiries.
The site was reorganised around IWE's core services: Solar PV, Air Source Heat Pumps, Battery Storage, Electrical Services, and Servicing & Maintenance.
Pages were structured so visitors can understand what IWE offers, which service is relevant, what happens next, and why the business can be trusted.
Core services now have clearer landing pages that can support organic search, paid campaigns, and more focused customer journeys.
Enquiry routes were made more direct, giving visitors clearer ways to move from interest into contact.
Navigation was simplified so domestic and commercial visitors can reach service information without having to interpret technical content first.
The page structure gives IWE room to add proof, case studies, campaign content, and service detail as the business continues to grow.
The design and content place more emphasis on credibility, local presence, quality of work, and the real scale of the business.
The website was shaped to support SEO-ready page structure, paid advertising traffic, and finance-led customer journeys.
The design direction was deliberately calm and confident, giving the business a more mature digital presence without overcomplicating the experience.
The new site presents IWE as the serious local business it is: professional, established, and capable of handling both electrical and renewable energy work at scale.
The focus was on making the offer easier to understand, improving perception, and creating a platform that could support continued marketing activity.
The website gives IWE a clearer platform for future marketing, campaign activity, case studies, and ongoing optimisation.
The new presence more accurately reflects the scale, professionalism, and quality of the company.
Customers can understand Solar PV, Air Source Heat Pumps, Battery Storage, Electrical Services, and Servicing & Maintenance without working through disconnected content.
The site creates a more direct route from visitor interest to enquiry, with stronger calls to action and more confidence-building content.
The structure can support SEO, paid advertising, finance-led journeys, and future service content as the business continues to develop.
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