Search Engine Optimisation and AdWords

PTG Holroyd

PTG Holroyd are a British success story with over 160 years in the business of designing and building highly advanced gear, rotor, screw and thread milling and grinding technologies, alongside Friction Stir Welding machines. PTG Holroyd operate from countries across the globe and have manufacturing facilities in the UK, USA and China.

PTG Holroyd had issues with the performance of their website on Search Engines in key markets and were failing to rank for search terms that they have dominated for years. Askew Brook carried out an audit and put mechanisms in place to monitor search performance in the coming weeks and months. Following initial changes to the website a plan was put in place and executed that included a blended approach of organic and paid search.

Since beginning the journey, search visibility has improved significantly, with a 1,585% increase in the US (all tracked search terms are now in the top 10 and improving) and a 21% increase on Google UK. The number of visitors to the website has since doubled.

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