Coventry University - Workshops

Askew Brook are delivering the workshop components of the Digital Advantage project. The project is being delivered by CU Scarborough, part of the Coventry University Group, and aims to encourage business growth through the enhanced use of technology.

Covering everything you need to know about planning, running and promoting a website and your business; businesses can access two full days of training for free. Topics covered likely include:

Planning your website - what do you need it to do?

  • Analysis of your company - Skill levels, departmental needs, selling process
  • Analysis of your competitors
  • A look at your resources - imagery, content and logo
  • A look at possible platforms (Squarespace, Wordpress, Bespoke, eCommerce)
  • Questions to ask your web designer

Getting the most from your website

  • Image manipulation and optimisation
  • Video Content (YouTube)
  • Writing Content
  • Google Analytics - what is working, where are your customers looking

Search and Social

  • An introduction to SEO
  • Facebook
  • LinkedIn
  • Twitter
  • Adwords
  • Scheduling

The next sessions are to run in March and April, contact us for more information.

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